7 Cool Swap Ideas For Ezine Publishers

Ken Hill

7 Cool Swap Ideas For Ezine Publishers by Ken Hill

1. Swap ads.

Start your ad off with a winning headline that will catch  your reader's attention.

Then follow up your headline with ad copy that interests and  leads your reader to want to join you.

Stress the benefits your reader will get from her  subscription to your ezine.

Lastly, end your ad with a call to action that directs your  reader to join your ezine. For example, by sending an email  to your autoresponder or visiting your subscription page.

2. Swap a recommendation within your ezine.

Do you know an ezine that would benefit your subscribers?

Let your readers know about within your ezine (i.e., in your  publisher's note) in exchange for that publisher's plug of  your ezine.

By doing this swap, you'll be able to capitalize on the  other ezine publisher's reputation with her readers, and  successfully gain more new subs because of her "thumbs up."

3. Swap on your thank you page.

Make good use of your thank you page by using it to swap an  ad or recommendation for your ezine.

You could also use your thank you page to promote a special  sale on advertising in your ezine or on your product.

4. Swap a recommendation in your welcome message.

Like with your thank you page recommendation swaps, make  sure the other ezine doesn’t compete directly with you, and  that you know it delivers quality information to it's  readers.

5. Swap testimonials/endorsements.

Testimonials help reinforce the message that your ezine  provides valuable content.

They also help to increase your ezine's credibility as your  visitors see how your ezine has benefited others.

6. Swap articles.

You could swap articles to be published in each others' ezines or you could swap articles to be posted on each others' sites or in each others' ebooks.

7. Run a recommended ezine's section in each issue.

Another way that you could get ongoing promotion of your  ezine is to run a recommended ezines section in each issue.

Simply, joint venture with some choice, targeted ezines,  then place their ads in this section in exchange for them  doing the same for you and each other.

Limit the number of ezines you do this swap with so that  you'll be able to minimize the competition between ads.

Ken runs the Net Pro Marketer where you'll find informative articles on business, marketing, and ezine publishing. Browse through the articles or submit your own at: http://www.netpromarketer.com For mailing list capable, feature rich autoresponders check out: http://netpromarketer.com/followup.html